The Apartments Toronto ("we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard the information you provide to us, including how we use it to communicate with you via SMS text messages and email.
1. Information We Collect
We may collect the following personal information when you interact with us through our website, lead forms, open house registrations, or representation agreements:
- Full name
- Phone number
- Email address
- Property preferences and search criteria
- Transaction-related details (e.g., offer status, closing dates)
2. How We Use Your Information
We use your information to provide real estate services and communicate with you. Specifically, we may use your phone number and email address to:
- Send listing alerts matching your criteria (buying, selling, or renting)
- Confirm showings and appointments
- Provide offer, counteroffer, and transaction updates
- Send document signing and closing date reminders
- Deliver follow-up support from your assigned agent
- Share promotional content, market updates, and new opportunities (only if you have opted in)
3. SMS Text Message Communications
By opting in to receive SMS messages from The Apartments Toronto, you consent to receiving text messages at the phone number you provided. You may receive two types of SMS messages:
Transactional messages – including listing alerts, showing confirmations, offer updates, appointment reminders, and rental inquiries related to your real estate transaction.
Marketing messages – including promotional content, market updates, and special opportunities (only if you have separately opted in to marketing communications).
Message frequency may vary. Message and data rates may apply depending on your carrier and plan. Reply HELP at any time for assistance, or reply STOP to opt out of SMS messages at any time.
SMS consent and phone numbers are never shared with third parties for their own marketing purposes.
4. Email Communications
By providing your email address and submitting our forms, you agree to receive email communications from The Apartments Toronto. These may include listing updates, market reports, appointment confirmations, transaction-related notices, and promotional content. You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link in any email we send.
5. Cookies & Tracking Technologies
Our website may use cookies and similar tracking technologies to improve your browsing experience and help us understand how visitors interact with our content. This may include:
Essential cookies – Required for basic website functionality, such as form submissions and page navigation.
Analytics cookies – Used to collect anonymized data about site traffic and usage patterns (e.g., pages visited, time on site). We may use tools such as Google Analytics for this purpose.
Marketing cookies – Used to deliver relevant content and retargeting ads based on your browsing behaviour, where applicable.
You can control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website. By continuing to use our website, you consent to our use of cookies as described in this policy.
We do not use cookies to collect sensitive personal information or to track your activity across unrelated third-party websites without your consent.
6. Data Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our practices include:
Storing personal data on secured, access-controlled systems
Limiting access to your information to authorized personnel who require it to perform their duties
Using encrypted connections (HTTPS) for data transmitted through our website and communications platforms
Engaging third-party service providers (e.g., CRM, SMS, and email platforms) that maintain their own security standards consistent with industry practices
7. Sharing of Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information with:
SMS service providers and email platforms used to deliver communications on our behalf Real estate professionals (e.g., lawyers, mortgage brokers) as required to complete your transaction and only with your knowledge
Regulatory bodies or law enforcement when required by law
8. Data Retention
We retain your personal information only for as long as necessary to provide our services or as required by applicable law. You may request deletion of your information at any time by contacting us.
9. Your Rights
You have the right to:
Access the personal information we hold about you
Request correction of inaccurate information
Withdraw consent for SMS or email communications at any time
Request deletion of your personal information, subject to legal obligations
10. Compliance
We comply with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL), as well as applicable U.S. telecommunications regulations including the Telephone Consumer Protection Act (TCPA) and A2P 10DLC messaging standards.
11. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
The Apartments Toronto
Email: [email protected]
Website: www.theapartmentstoronto.xyz
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.